John Berard started Credible Context "to help companies market their products, services, even themselves by tapping into the persuasive power of their own story". He asked me to set up a blog similar to one he was currently contributing to as a journalist. Fortunately that publishing platform was WordPress which is a wonderful Open Source application which can be customized in a variety of ways.
I created John's Logo based on an idea he had. He thought of incorporating graph paper. I created background images in all sections of the blog, changed the colors throughout and presented him with choices that I posted online so he could have a say in the visual direction the blog was heading.